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"Our basic plan is the same: we’re going to build a great lightweight decentralized social networking framework and release it as AGPL software. We’re going to use the extra money to help us reach that goal and to keep improving Diaspora after this summer, and possibly supplement our ramen with the occasional apple. :)"

"When dealing with a complaint or crisis, one surefire way to avoid the jargon is to put a face on it — literally. “We advise our clients that when they’re responding on a place like Twitter, instead of using the corporate account with the company logo, have someone from customer service reply with their actual face on there,” said Jonathan Bellinger, VP-social media strategy at Ketchum. “It makes the response more heartfelt and sincere, and there’s a natural human restraint that comes into place when they see a face."

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