Photog by Peter Vidani
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What happened to the “startups are rough” culture?

“I remember hearing rumors of working out of garages, the “company” being all of three people, and not having time to do anything but product/company development (including socializing).

Nowadays there isn’t a “wonderful startup” in the Bay Area that doesn’t have “I’m a cool hipster!” office space, 2000% more employees than they actually need, or the “employee mood improvement” accessories like nap pods or free espresso to the end of infinity.

But you probably don’t have to do anything about that, do you? Because all these things are important to the startup culture, they’re critical to success! You obviously can’t make a widget for viewing your zombie pokes on someone’s blog without having hundreds of well rested hipster caffeine robot employees.”

Brady, via uncov.com