"Conventional wisdom says that to beat your competitors, you need to one- up them. If they have four features, you need five (or fifteen, or twenty- five). If they’re spending $20,000, you need to spend $30,000. If they have fifty employees, you need a hundred.
This sort of one-upping, Cold War mentality is a dead end. When you get suckered into an arms race, you wind up in a never-ending battle that costs you massive amounts of money, time, and drive. And it forces you to constantly be on the defensive, too. Defensive companies can’t think ahead; they can only think behind. They don’t lead; they follow."

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